I do UX research, and we had a project in our team where we analyzed user behavior inside five popular Indian gaming apps. And in every second case, the same pattern was observed: first, a feeling of ease, involvement, everything is “kind”, and then - a sharp shift towards monetization based on impulse, promises of quick profit and “almost winning”. That is, first they let you win, and then they hook you. And if earlier these were mainly games like Teen Patti or fantasy cricket, now they are using everything in a row - even puzzles, word quizzes, platformers. As stated in https://www.greaterkashmir.com/tech/gamble-or-game-identity-crisis-of-indias-fastest-growing-apps/, the apps are beautifully disguised as “skill games”, which allows them to bypass gambling laws, but the essence remains the same. People get involved, pay, lose, hope to get it back, and so on in a circle. What is most alarming is the absolute accessibility. My younger brother - he is 12 - was sitting with his phone one day, and I noticed that he was “playing”, but at the same time entering the UPI code. It turned out that he was replenishing a virtual wallet inside the game, so as “not to lose the chest”. And no age limit, no verification. Just a game - and the ability to spend real money in a few seconds. This is a disaster.
top of page
Group
Public·3 members
3 Views
bottom of page
You have very clearly defined the problem. I recently came across a game where I played for fun at first, but then it turned out that you need to make a contribution to participate in the “final”. And it’s not a casino, but the feelings are the same. Such things really need regulation, at least at the level of the note “contains elements of a gambling model”.